Medicine

Banning candy from kids makes them crave it even more

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Behavioral psychol…

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Research suggests that restricting children's access to candy may paradoxically increase their desire to overconsume it when it becomes available. The article discusses the common parental dilemma of managing children's candy intake following holidays and celebrations when large quantities of sweets are collected. The findings indicate that overly restrictive approaches to candy consumption may be counterproductive to developing healthy eating habits in children.


This research has practical implications for parenting strategies around food management and could inform how caregivers approach dietary boundaries with children. Understanding that restriction may fuel desire for forbidden foods could help parents develop more effective approaches to teaching moderation and self-regulation.


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Kids and candy are a classic pairing. From trick-or-treating to Easter baskets to local parades and birthday parties, it can feel like kids are almost always bringing home another bag of treats. But while these holidays and events may be exciting for kids, they often end with parents dreading what comes next: negotiations around how much candy to consume.

Source: Restricting candy may increase kids' urge to overeat, research suggests