Bouba/kiki effect

HOW IT IS BUILT The methods behind it Aphasia Phonetics Sound symbolism Pseudoword WHAT IT CAN DO Its core abilities WHERE IT IS USED — · — — · — BE learns · reasons · acts
How it's built
What it can do
Where it's used

The Bouba/kiki effect is a phenomenon where people instinctively match nonsense words to shapes based on how the words sound and look. When shown a rounded, blob-like shape and a sharp, angular shape, most people will call the rounded one "bouba" and the pointy one "kiki," even though these are made-up words with no…