Brand equity

HOW IT IS BUILT The methods behind it Disability Advertising WHAT IT CAN DO Its core abilities WHERE IT IS USED — · — — · — BE learns · reasons · acts
How it's built
What it can do
Where it's used

Brand equity refers to the additional value that a well-known brand name adds to a product beyond its functional characteristics. It's essentially the premium that consumers will pay for a branded item compared to an identical generic alternative, driven by their perception, trust, and emotional connection to that b…